The first official STICKS sales happened in September at our Santa Ana dispensary The Spot. Over the last few weeks however the full lineup has taken hold in the California market – and it’s actually bigger than it is in Oregon already. All flower in California is prepackaged (versus deli style) which just means more shelf space for brands, ours included. Today California retailers have STICKS pre-rolls, cartridges, 8ths, and 1/2 oz.
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Taking big swings w/ big STICKS. Big shouts to Pete at the PBJ for featuring us in their Strategies section in print and online and also putting a pun that references one of our brands in the subheading. Hopefully my 103 year old Grandpa doesn’t catch wind of what I’m doing.
Also – Idk how I got caught looking so goofy w/ Mike absolutely beaming.
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This spring at LTRMN we began the process of merging with Oakland based brand Korova and Orange County based retailer 10 Spot. Our new parent company is aptly named UMBRLA, which we couldn’t exclude all vowels from.
Korova, one of California’s top 10 recreational brands, was made famous by their 1000mg “Black Bar” in the medical days and more recently expanded it’s lines into flower, pre-rolls, and extracts.
10 Spot brings 2 retail licenses and a distribution license in Orange County to the table and is a Santa Ana staple.
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I think use-specific tools are the most under appreciated thing in business. If you’ve ever used a Google Sheet to do something not even remotely spreadsheet-ish, you’re a hero in my book. I could write an essay about epic tools built in Sheets and the low-code and no-code revolution that’s happening right now, but we’ll save that for another day.
I recently discovered Coda which fits into the AirTable space as one of these “docs as an app” platforms. AirTable is pure spreadsheet, Coda is both, and more. Out of the gate it appears almost rudimentary because of it’s use of text docs alongside tables, but it’s not.
As some of my friends know, my dad does natural and organic skincare at a pretty large scale. About as long as I’ve been doing recreational cannabis I’ve been crossing paths with Essential Wholesale’s master formulator, kicking around ideas, and for the last few years: making things.
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As long as I can remember I’ve been buying random domain names I think are clever, or funny, or would work for some project. In college for a couple months, I made a rule for myself that every time I went out to party I had to buy a domain name. Not sure the logic that brought me to this, but it was something about adding a little asset, albiet a stupid one, and making going out a little more expensive.
Domains are like $10 to register, ~$12/yr to renew, and ultimately are like a little piece of internet real estate. If you have a domain someone else wants – you can sell it to em. Pretty simple.
