This spring LTRMN began the process of merging with 2 California companies. The new entity, UMBRLA, boasts $30M+ in 2018 revenue and has an LOI in place to be acquired by Vertical this summer. LFG.
Photo by Jonas Verstuyft on Unsplash re: Blue Ocean Strategy
FOR RELEASE 6/10/19
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This spring at LTRMN we began the process of merging with Oakland based brand Korova and Orange County based retailer 10 Spot. Our new parent company is aptly named UMBRLA, which we couldn’t exclude all vowels from.
Korova, one of California’s top 10 recreational brands, was made famous by their 1000mg “Black Bar” in the medical days and more recently expanded it’s lines into flower, pre-rolls, and extracts.
10 Spot brings 2 retail licenses and a distribution license in Orange County to the table and is a Santa Ana staple.
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I think use-specific tools are the most under appreciated thing in business. If you’ve ever used a Google Sheet to do something not even remotely spreadsheet-ish, you’re a hero in my book. I could write an essay about epic tools built in Sheets and the low-code and no-code revolution that’s happening right now, but we’ll save that for another day.
I recently discovered Coda which fits into the AirTable space as one of these “docs as an app” platforms. AirTable is pure spreadsheet, Coda is both, and more. Out of the gate it appears almost rudimentary because of it’s use of text docs alongside tables, but it’s not.
As long as I can remember I’ve been buying random domain names I think are clever, or funny, or would work for some project. In college for a couple months, I made a rule for myself that every time I went out to party I had to buy a domain name. Not sure the logic that brought me to this, but it was something about adding a little asset, albiet a stupid one, and making going out a little more expensive.
Domains are like $10 to register, ~$12/yr to renew, and ultimately are like a little piece of internet real estate. If you have a domain someone else wants – you can sell it to em. Pretty simple.
I can’t get my AngelList profile to index when my full name “Colin Landforce” is searched. This is stupid and trivial but there is some Instagram scraping site on the first page of results which is trash. The only thing I can think of is to put up a post that backlinks to it twice or something. So let’s get up this AngelList profile, Google.
