SXSW ’22: Chris Beal ($MAPS) & Colin Landforce ($UNRV) on Technology’s Role in Cannabis

Technology is the backbone of the legal cannabis industry, and it is evolving and adapting at an exponential pace – even during the global pandemic. The success of the cannabis industry is entirely dependent on technology being a conduit between businesses and consumers and as such, canna-tech is continuing to expand the limits of end-to-end solutions in a highly regulated space. Solutions must deep dive into the nuances of the cannabis plant and consumer behavior while navigating compliance and developing real-time inventory and menu integration for businesses managing thousands of items. The unique demands and needs of technology in the cannabis industry serve as a case study for other emerging sectors and ultimately begs the question, “what’s next?” in cannabis and beyond.