My guy Alex Garcia’s marketing newsletter Marketing Examined is booming – 185k subs – and he just featured yours truly. I’ve been putting in work on my Instagram and people have been noticing. Or he has, at least.
To the 2,298 new folks here since last week – welcome to a classic bait n switch. Here’s the deal:
I reel you in with simple stuff like factory links, only to smack you upside the head with the real game right here in your inbox. The Instagram and TikTok videos that pop are fun, but this is the shit you need if you’re actually building products.
Right now we’re working through the product pyramid shown below. It lays out a foundation for creating a perfect product and this week we’re talking pricing. Let’s go.
“Five-hundred million, just for Aubrey
– Drake, Major Distribution
It’s no secret that media companies run the modern world, but many of us don’t appreciate why. It’s not the byproduct of an evil plot to captivate the masses, or some innate law of the universe. It’s because they have our attention, and they have our attention because they have content.
Last week I laid out the elements that make up a perfect product, with attention and eyeballs 👀 as the foundation. This week I’m gonna give you a tactical playbook on how to create content and use it to run the world get attention for your business.
“Workin’ on the weekend like usual
Way off in the deep end like usual”
– Drake, Life is Good
I recently posted a video about validating a product for your brand, and today I wanna talk about it more. Lucky you.
“After this drop, I’ve got new demands
Can’t meet the terms, keep it movin then”
– Drake, Used To
It’s been a weird year, lots has changed since I last emailed, and there’s about 2,500 new faces here on the ol’ email list.
For everyone I haven’t talked to in a while, and everyone that’s new here, an update:
At the top of the year, with a small group of my childhood friends, I bought back the company we sold 4 years ago. A few weeks later on January 26th one of our co-founders, Dana, was murdered. Getting LTRMN back was exciting but quickly turned bitter sweet. 5 months later as we settle into a new normal and realize it never will be: I’m super thankful to be surrounded by part of his legacy everyday. LTRMN, and Dana, forever.
Now, let’s talk about what’s next.
“Major distribution, labels call me
Bad Bunny numbers, it’s a robbery”
– Drake, Major Distribution
I really enjoyed sitting down w/ Sabrina for this pod and talking about just going for it. Also kinda stoked the episode somehow got piped into IMDb and generated a Colin Landforce page over there. We’ll take it!
When I search my friend’s name all I see is news articles about his death. Instagram is full of love from friends and fam but I want to make sure the world knows what he accomplished professionally too. I know that was super important to him. I built out this page on the LTRMN site and this post is linking to it to tell Google it’s a good one. We miss you like crazy Dana Ryssdal.
I’m very proud of the team and my partners in the next chapter of LTRMN, it’ll be the best one.
In the last couple years I’ve come to appreciate the power of publishing my thoughts on the internet in the form of works, primarily on Twitter and a little on LinkedIn.
It’s still a bit unnerving but getting better.
TikTok, video, and moreso relentless publishing of short form video is a much more daunting task but after watching what can happen on TikTok by simply showing up and working at it: I’ve decided to give it a go.
It me, making short-form videos.
I’ll be talking about products and brands every day, at least once a day, on TikTok. My wife refuses to follow me.
Follow yours truly: @Landforce_ on TikTok
Some kid has just @landforce smfh
All that ranting and raving on LinkedIn finally added up to something: A newsletter called Free Smoke. Aptly subheaded “cannabis and bullshit”, Free Smoke is a twice monthly rambling on a variety of not-boring topics centered around cannabis. Free Smoke is longform, ish, and you can subscribe here for past issues and to get new ones in your inbox.
