I’ve been figuring out short-form video on Instagram and TikTok for just over a year now and have made a few hundred videos top to bottom. No fancy gear, no Final Cut or Premiere – just iPhone. I’ve learned a lot, pulled down millions of views, and far and away got the highest ROI yet on my content creation / audience building journey.
It’s called Cut30, and I’ll let the website do the talking.
My guy Alex Garcia’s marketing newsletter Marketing Examined is booming – 185k subs – and he just featured yours truly. I’ve been putting in work on my Instagram and people have been noticing. Or he has, at least.
When I search my friend’s name all I see is news articles about his death. Instagram is full of love from friends and fam but I want to make sure the world knows what he accomplished professionally too. I know that was super important to him. I built out this page on the LTRMN site and this post is linking to it to tell Google it’s a good one. We miss you like crazy Dana Ryssdal.
In the last couple years I’ve come to appreciate the power of publishing my thoughts on the internet in the form of works, primarily on Twitter and a little on LinkedIn. Content, they call it.
It’s still a bit unnerving but getting more natural everyday.
TikTok, video, and moreso relentless publishing of short form video is a much more daunting task but after watching what can happen on TikTok by simply showing up and working at it: I’ve decided to give it a go.
I’ll be talking about products and brands every day, at least once a day, on TikTok. My wife refuses to follow me.
Follow yours truly: @Landforce_ on TikTok
Some kid has just @landforce smfh
All that ranting and raving on LinkedIn finally added up to something: A newsletter called Free Smoke. Aptly subheaded “cannabis and bullshit”, Free Smoke is a twice monthly rambling on a variety of not-boring topics centered around cannabis. Free Smoke is longform, ish, and you can subscribe here for past issues and to get new ones in your inbox.
I’ll be in Austin for SXSW Tech for a presentation w/ Weedmaps CEO Chris Beals on cannabis and tech. Press release here.
March 15, 4pm local time