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A post shared by Colin Landforce (@landforce)

In what will seem to most like one of the more random things I’ve ever done, Muscle Goo has arrived is coming back to life.  For 10+ years my family business was natural and organic skincare and cosmetics and in that time, literally years ago, I experimented and tweak and developed this product both in my basement, and with the master formulator at said business. 4 years ago, Oren and I trademarked the brand and soft launched on Amazon only to get distracted by other antics.

Since then so many people have come back around asking if I was ever gonna make more, and if they could get some. It felt like it couldn’t be ignored. So we rebranded (as one done), revamped the packaging into a chunky 8oz size, and are bringing it to the world.

It launches May 2024. Check it here: Muscle Goo.

In the last couple years I’ve come to appreciate the power of publishing my thoughts on the internet in the form of works, primarily on Twitter and a little on LinkedIn.

It’s still a bit unnerving but getting better.

TikTok, video, and moreso relentless publishing of short form video is a much more daunting task but after watching what can happen on TikTok by simply showing up and working at it: I’ve decided to give it a go.

It me, making short-form videos.

I’ll be talking about products and brands every day, at least once a day, on TikTok. My wife refuses to follow me.

Follow yours truly: @Landforce_ on TikTok

Some kid has just @landforce smfh

All that ranting and raving on LinkedIn finally added up to something: A newsletter called Free Smoke. Aptly subheaded “cannabis and bullshit”, Free Smoke is a twice monthly rambling on a variety of not-boring topics centered around cannabis. Free Smoke is longform, ish, and you can subscribe here for past issues and to get new ones in your inbox.