It’s no secret that media companies run the modern world, but many of us don’t appreciate why. It’s not the byproduct of an evil plot to captivate the masses, or some innate law of the universe. It’s because they have our attention, and they have our attention because they have content.
Last week I laid out the elements that make up a perfect product, with attention and eyeballs 👀 as the foundation. This week I’m gonna give you a tactical playbook on how to create content and use it to
run the world get attention for your business.
“Workin’ on the weekend like usual
Way off in the deep end like usual”
– Drake, Life is Good