It’s no secret that media companies run the modern world, but many of us don’t appreciate why. It’s not the byproduct of an evil plot to captivate the masses, or some innate law of the universe. It’s because they have our attention, and they have our attention because they have content.

Last week I laid out the elements that make up a ​perfect product​, with attention and eyeballs 👀 as the foundation. This week I’m gonna give you a tactical playbook on how to create content and use it to run the world get attention for your business.

“Workin’ on the weekend like usual

Way off in the deep end like usual”

– Drake, Life is Good

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It’s been a weird year, lots has changed since I last emailed, and there’s about 2,500 new faces here on the ol’ email list.

For everyone I haven’t talked to in a while, and everyone that’s new here, an update:

At the top of the year, with a small group of my childhood friends, I bought back the company we sold 4 years ago. A few weeks later on January 26th one of our co-founders, Dana, was murdered. Getting LTRMN back was exciting but quickly turned bitter sweet. 5 months later as we settle into a new normal and realize it never will be: I’m super thankful to be surrounded by part of his legacy everyday. LTRMN, and Dana, forever.

Now, let’s talk about what’s next.

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