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The content playbook

By Newsletter

It’s no secret that media companies run the modern world, but many of us don’t appreciate why. It’s not the byproduct of an evil plot to captivate the masses, or some innate law of the universe. It’s because they have our attention, and they have our attention because they have content.

Last week I laid out the elements that make up a perfect product, with attention and eyeballs 👀 as the foundation. This week I’m gonna give you a tactical playbook on how to create content and use it to run the world get attention for your business.

“Workin’ on the weekend like usual

Way off in the deep end like usual”

– Drake, Life is Good

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Allow me to reintroduce myself: A note on distribution

By Newsletter

It’s been a weird year, lots has changed since I last emailed, and there’s about 2,500 new faces here on the ol’ email list.

For everyone I haven’t talked to in a while, and everyone that’s new here, an update:

At the top of the year, with a small group of my childhood friends, I bought back the company we sold 4 years ago. A few weeks later on January 26th one of our co-founders, Dana, was murdered. Getting LTRMN back was exciting but quickly turned bitter sweet. 5 months later as we settle into a new normal and realize it never will be: I’m super thankful to be surrounded by part of his legacy everyday. LTRMN, and Dana, forever.

Now, let’s talk about what’s next.

“Major distribution, labels call me

Bad Bunny numbers, it’s a robbery”

– Drake, Major Distribution

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RIP Dana

By Updates

When I search my friend’s name all I see is news articles about his death. Instagram is full of love from friends and fam but I want to make sure the world knows what he accomplished professionally too. I know that was super important to him. I built out this page on the LTRMN site and this post is linking to it to tell Google it’s a good one. We miss you like crazy Dana Ryssdal.

I’m doing TikTok

By Updates

In the last couple years I’ve come to appreciate the power of publishing my thoughts on the internet in the form of works, primarily on Twitter and a little on LinkedIn. Content, they call it.

It’s still a bit unnerving but getting more natural everyday.

TikTok, video, and moreso relentless publishing of short form video is a much more daunting task but after watching what can happen on TikTok by simply showing up and working at it: I’ve decided to give it a go.

I’ll be talking about products and brands every day, at least once a day, on TikTok. My wife refuses to follow me.

Follow yours truly: @Landforce_ on TikTok

Some kid has just @landforce smfh

I started a cannabis newsletter

By Updates

All that ranting and raving on LinkedIn finally added up to something: A newsletter called Free Smoke. Aptly subheaded “cannabis and bullshit”, Free Smoke is a twice monthly rambling on a variety of not-boring topics centered around cannabis. Free Smoke is longform, ish, and you can subscribe here for past issues and to get new ones in your inbox.