It’s been a long time coming.
This week, we announced a rebrand of our holding company UMBRLA Inc to Unrivaled Inc, which will also serve as our day to day operating entity for our consumer brands and retail stores up and down the west coast.
Nearly 10 years ago my friend Jarren, who would ultimately end up LTRMN’s Creative Director sent me the first LTRMN logo concepts. It’s been a ride, and now we’re putting it to bed.